IKEA is the world's largest furniture retailer with 392 Stores in 48 countries and 170,000 members of staff. In 2016 IKEA's global revenue was €36.4 billion.


IKEA UK&I wanted to re-design their role in society for the next decade. They didn’t know where to start in combining a bold ambition with continuing the daily focus on continued business growth.


We worked in close partnership with the country management team to design a highly participative, immersive programme for staff and customers alongside insight and research work to develop a pioneering new vision for the company.


Business growth from where IKEA didn’t expect it. More engaged workforce, better communication and selling strategies for customers and a more strategic approach to drive future initiatives for the next ten years.